The lighting scheme of the new Aelia Duty Free Store at London Luton Airport, (Bedfordshire) is specifically designed to create a stress-free, relaxed and pleasurable shopping experience for travellers airside who want to shop before they fly.
The Aelia store provides a wide range of merchandise from well-known brands which includes perfumes, wines, spirits, confectionary, clothing, sunglasses and watches. For this project we worked closely with London-based Wanda Creative, the local architects in charge of co-ordinating the design scheme, as well as liaising with independent lighting designer, Franck Franjou.
The lighting concept is designed to provide a strong identity for each of the brands on display and at the same time guide the customer through the retail area.
All light fixtures use LED light sources 3000K color temperature (warm white) in order to generate a uniform light level and create a link with natural daylight, reduced at night to avoid any visual fatigue. This space requires fittings easy to use and flexible enough to accommodate any seasonal layout scheme; it is also designed all-LED reducing or obviate maintenance and relamping time.
Yori track projector is mainly used to satisfy these needs: installed along the general circulation aisles in an even balance of wide and narrow beams with 30W LED light sources and a consistent and comfortable color temperature of 3000K throughout the space to entice the shopper further along the walkways. Elsewhere, Mosaico 25W twin gimbal LEDs, 30W Unisio projector pendants and 30W Bisio with different optics are used more to personalize and highlight individual brands. The use of lower wattage fittings to achieve the desired lumen output brings added efficiency, while special fire-resistant cabling for recessed luminaires also ensures high safety levels through strict compliance with stringent airport regulations.