The new MaxMara flagship store opened in March and located on the extremely central Granville Street covers a total area of 260 m2 inside a fully renovated space, which required painstaking work in terms of styling and layout.
The brand’s choice in furnishings and design concept, conceived by Duccio Grassi Architects, draws inspiration from an elegant and contemporary style, marked by white surfaces and minimalism alternated with the clever use of wood, all heightened and underlined by the lighting project.
The Reggiani luminaires blend in with the furnishings and focus attention on the garments and accessories, the real protagonists of the store. The lighting project involved the use of Mosaico – with different light sources: metal halides, halogens and LEDs, in 39W MH, 75W AR111 and 16W LED – with adjustable and fixed Low.
Mosaico is also equipped with the exclusive IOS® (Interchangeable Optical System) which allows for an even and flexible distribution of light, adaptable to the specific application needs of all parts of the store.