Reggiani LED solutions in the  D+P design for the furniture store in Norwich, with a “home away from home” feel.

A new international alliance for Reggiani Spa Illuminazione, called upon to create a homely atmosphere in the Norwich (UK) store of The White Company, the London brand of home and fashion accessories. An evocative design, created with the retail designers of Dalziel and Pow (D+P), which conceived an entirely LED lit store which takes the consumer into an environment so inviting it is like being at home.

Nordic atmospheres, where candid whites and warm woods dominate the scene. This is where  Reggiani lighting comes into play, with a dual objective: to take the consumer on an emotionally evocative journey and to enhance the products on display, with white as the base colour.

To achieve the desired effects, four LED solutions by Reggiani have been used, integrated with a DALI control system by Helvar. Linea Luce Slim, Yori and Trybeca, together with a product that is already a contract must, Unimosa. Yori has been used for accent lighting, to enhance the perception of the store perimeter and the merchandise, the linear Line Luce Slim solutions remove shadows from the walls thanks to their pleasant wall-washer effect, while the diffused light above the stairs encourages circulation inside the store.