We’re lighting up fashion: our Unimosa downlights and Yori projectors were the lighting solutions chosen for two new stores in Beijing and Shanghai belonging to Diamond Dazzle, a major Chinese women’s fashion brand. An all-Italian project which saw the collaboration of influential names in retail design, such as Cristofori Santi Architetti for the interior concept and Rossi Lighting for the lighting design.

The brief for the lighting was to create a sumptuous, feminine setting, dominated by warm grey tones with hints of pink and white. The two flagship stores reflect the brand’s image perfectly, targeting the elegant, stylish woman, young and on-trend.

The space conveys a combination of prestige and exclusivity, with the interiors given a European palace vibe. The lighting design integrates seamlessly with the shapes, creating superimposed layers of light: it illuminates the space, emphasising the architecture and the finish of the setting and, at the same time, it showcases the garments and accessories on display, using accent lighting to enhance colours and materials.

The selected Reggiani luminaires, positioned inside coves or recessed into the ceiling and hidden in niches in the walls, were the Unimosa LED downlights and Yori LED projectors.
The Yori articulated arm projectors are positioned inside lighting coves which flow and wind among the softened volumes of the architectonic space, integrating perfectly into the architecture. The luminaires deliver a colour temperature of 3000 K and a colour rendering index >90 to truly showcase the garments, and boast power consumption, including driver-related loss, of just 23.9 W, for luminous flux of 2028 lm from the LED source.

Here then, light plays a key role, completing and enhancing the architectonic setting, and ensuring that Diamond Dazzle’s consumers enjoy a pleasant in-store shopping experience.