Wherever people are, lighting plays a key role: it affects consumer behavior, it creates the perfect atmosphere for incredible memories, it stays with us during our everyday activities. Therefore, lighting needs to be flexible.

Against the animated backdrop of Milan Design Week, we unveil Persona, an avant-garde installation that puts personalization at the forefront of lighting technology. Located in the dynamic space of Via Borgonuovo, Persona is an immersive journey into the future of lighting, where customization meets human needs.

Persona
16-21 April 2024
10:00 – 20:00
Via Borgonuovo 19
Milano, Italy

Register here to join us: https://forms.office.com/e/ysdmy5YWrU