In San Francisco’s Union Square, the world’s largest Bang & Olufsen store celebrates the brand’s 100-year legacy through an immersive retail experience where design, sound, and light come together.
Original brick architecture is balanced with warm wood, signature brand colours, aluminium details and subtle references to the shapes within the B&O logo.
Designed as an immersive House of Sound, the space moves beyond traditional retail to create moments of discovery, listening and personalisation. The store brings together sound, design, art and community through collaborations with local artists and creatives.
Featuring Yori Evo 48V Zoom and Yori Recessed, the scheme creates precise accent illumination throughout the store. The integrated zoom optics of Yori Evo 48V Zoom allow the beam to be tailored to changing displays and focal points, delivering exceptional flexibility while emphasizing products, materials, and architectural details. The discreet integration of Yori Recessed further enhances the clean aesthetic of the space, ensuring attention remains focused on the brand experience.