Marc Jacobs celebrates eclecticism, variety and personal style: the brand has made its comeback in London in 2022, opening a new flagship store at 110 Regent Street, representing the brand’s largest boutique outside of the United States. The new 2,666 square foot flagship has been designed to be the “ultimate destination” to shop Marc Jacobs.

The store resides in an antique building, characterized by high ceilings and grey as the main color used. Yori Evo Ghostrack system gives light to the whole space, highlighting both the clothes showcased and the small leather goods, jewellery, footwear, and signature bag styles exposed.

Yori Evo Ghostrack is used in the project in a black finish to create contrast with the white/grey atmosphere: the lighting fixture become a part of the architectural project, giving the correct light to each corner. The same lighting fixture is used in the fitting rooms, to create coherence.